8/28/2023 0 Comments Rocket league cars namesClick here for more information on the event, including how to register.It Don’t Matter If You Win With a Save or a Demo. The Esports Rising Conference from SBJ and The Esports Observer will be held on May 4. “The real advantage for this one is letting fans of NASCAR and Rocket League celebrate and enjoy their favorite teams inside the game, and also introducing the huge fan base that’s in NASCAR to the game and the sport of Rocket League.” 1 motorsport in the U.S., it was just a natural fit to collaborate with them,” Piliero said. “For us, we’ve got some fast rocket-powered cars in our game, and NASCAR has a couple fast cars out there on the track, so we’re always looking to bring in new partners and with them being the No. While NASCAR teams aren’t getting directly paid for their involvement, Clark pointed out that the sponsors who are involved will now have an unexpected value-add to their deals, which is always welcomed by teams who are looking to retain and renew their partners.įor Rocket League executives, the deals let them attach their game’s brand to the two biggest racing series in the world. NASCAR and F1 have collaborated on the project, including their social media accounts interacting, which is an important part of this project because the two series have rarely worked together. To see it come together has been huge.”į1’s cars will be released at a later date, according to Phil Piliero, Psyonix’s vice president and co-studio head. “There’s no game that is more of an obvious choice of where there’s some degree of organic integration for the NASCAR brand into a game, so this was one we had at the top of our list. “This is one we’ve had circled from the very beginning of when we wanted to get into this space,” said Tim Clark, NASCAR’s senior vice president and chief digital officer. NASCAR has been exploring ways to get involved with non-racing games that involve cars, as it deepens its involvement with esports and the broader video game world. The teams believe the marketing exposure to younger demographics from this venture will make it worthwhile even without direct income at the start. Sources say teams will not be getting revenue from the venture at first, but that it’s a multiyear partnership and that could change. The sides said that not having more teams involved was simply a matter of constraints within the game, but that they will discuss potential additions in the future. The teams involved are Roush Fenway Racing, Stewart Haas Racing, Team Penske, Chip Ganassi Racing, Richard Childress Racing, 23XI Racing, Hendrick Motorsports, Richard Petty Motorsports and Joe Gibbs Racing. The Race Team Alliance was involved on the NASCAR team side. Epic, the maker of Fortnite, owns Psyonix. The deals were set up in part by sports marketing executive Steve Lauletta, the president of Pigeon Sports Marketing who consults for Epic Games. This is part of Rocket League’s Season 3 update, and the San Diego-based Psyonix said it struck the deals with NASCAR and F1 “to properly celebrate the art of auto racing.” But the sides say this will be the first time that actual corporate sponsors will be included in the game of Rocket League, which was allowed because game developer Psyonix Studios recognized how sponsors are part of a NASCAR race car’s typical look. Rocket League is striking more unique partnerships with car-related companies, including a recent one with Lamborghini, to digitally incorporate them into the game. Players buy packs using credits they purchase that begin around $4.99. The pack comes with nine digital NASCAR team decals and player banners, a NASCAR/Rocket League decal and Goodyear tires. It will come with nine cars across all three of NASCAR’s manufacturers. Starting on Thursday, May 6, and running through the following Wednesday, the NASCAR 2021 fan pack will be available to players to purchase. The game, which features cars playing soccer, has stuck a similar deal with Formula One that will make its debut later. Rocket League this week will roll out a new collaboration with NASCAR that will see nine teams have their sponsored cars included in the game, providing a partnership that is more focused on reaching younger consumers than generating direct revenue for the sport. Rocket League players will be able to purchase NASCAR race cars complete with key sponsors.
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